In recent years through partnerships with leading Western brands, Reignwood FMCG Group has introduced more trendy and healthy beverages to China to better satisfy the growing demand of Chinese consumers. In 2014 Reignwood partnered with Vita Coco, the best-selling natural coconut water brand in the US and Europe and the favorite of celebrities and stars to set new lifestyle trends in China.
Vita Coco is fat-free with no cholesterol and is naturally low in calories. For fitness, it also provides a fast replenishment of electrolytes and has become a worldwide phenomenon for its health benefits, attracting a growing number of fans including Hollywood stars and celebrities from Madonna to Demi Moore, who are also the investors of Vita Coco.
